It is easier than ever to search for a new home online but while more than 6.5 million people a day do so in the UK only a third are actually in a position to buy, according to new research. The rest are dreaming about the homes they look at and the research from Strata Homes even suggests that around 1.3 million, or one in five, call themselves property addicts.
It also found that 44% have no intention of moving home in the next 12 months and even those who are not in a financial position to be able to move still look to see what is available. Some 43% are currently saving but not in the position to purchase a real estate and of this group, 22% want to buy in the next 12 months whilst 21% believe it will take them longer than a year to reach their financial goal. More than 50% of people dream search at least once a week and when online, almost 70% of people spend up to 30 minutes at a time browsing apartment, property pages and apps whilst a further 27% spend between 30 minutes and an hour.
For convenient searching, one in five people have more than two property apps on their main device, with Rightmove and Zoopla coming out on top, closely followed by Purple Bricks and Property Pal. The research also reveals that more than half of people consider house hunting a hobby. This percentage rises to 66% for both the 16 to 24 and 25 to 34 age group.